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NPD 2015 - The 2015 Prize for Product Design

NPD 2015 - The 2015 Prize for Product Design

Text by Zuzana Šidlíková

Lenka Sršňová: the COLORCODE Clothing Collection
Design by Lenka Sršňová, Michaela Bednárová and Ondrej Jób
Producer: Lenka Sršňová

Lenka Sršňová ranks among the young designers. She established her brand after her graduation from the Academy of Fine Arts back in 2009 and since then her clothes are regularly presented at independent and collective shows. The prize-winning Colorcode collection continues the previous tendencies, typical of Lenka Sršňová – including her characteristic risqué varied form thanks to which you will easily remember the brand. Larger colorful areas are interchanged with tiny structures, while those tiny structures are on the other hand interchanged with one-color clothing parts. What comes into existence that way is however a well-balanced whole, the clothes are youthful, striking and at the same comfortable and wearable. The result positively reflects especially the cooperation between a clothing designer and a textile designer – Michaela Bednárová designed the patterns used on the dresses, coats, overalls or trousers. The cooperation enabled to interconnect a motive with a particular clothing style, with circles and cubes or their intersection optically opening the collection. The patterns also include the very logo of the collection graphically elaborated by designer Ondrej Jób.

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